ACCIDENTAL CEO

YOU BUILT A BUSINESS THAT WORKS. NOW MASTER THE VERSION OF YOU WHO DOES LESS- AND leads MORE.

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Before I coached entrepreneurs, I spent over a decade immersed in human behavior and systems. I hold a doctorate, trained in psychology, and spent 10+ years in healthcare helping people navigate complex, high-stakes decisions.

I’ve taught at the graduate level, spoken at national conferences, and led transformational programs long before stepping into the coaching space. And what I know for sure? Strategy is only sustainable when it's grounded in identity, nervous system capacity, and emotional intelligence.

Today, I bring all of that depth into my coaching—so my clients don’t just lead better. They feel better while they lead.

→ Ready to feel supported again?

You don’t need another productivity hack.
You need a structure that makes it safe to finally exhale.

"She created a space where I felt seen and challenged in all the right ways—like having a strategic advisor who also understands the emotional weight of leadership. I walked away clear, energized, and holding a to-do list that felt needle-moving, not overwhelming. "
- Ashlyn J. | Wedding & Event Planner 

" Just the right kick in the pants."

Because it’s not just about productivity or profit.

What makes this different from other business coaching?

  • It’s about CAPACITY without collapse — Coffee-fueled hustles don’t scale. Structure does.
  • It’s about Identity-first leadership — Stop leading from anxiety. Lead from alignment.
  • It’s about Systems that breathe, not bind — Structure that frees your time, not your energy.
  • It’s about Clarity over chaos — Because when your mind is clear, growth isn’t a burden. It’s inevitable.

This is coaching that holds you—so you can stop holding everything else.

I'm ready

Build systems that don’t need you to show up 24/7. Because freedom isn’t about doing less. It’s about not carrying what isn’t yours.

Sustainable Structure

Lead with intention, not reaction. You’ll unhook from the belief that your value is in doing it all.

Lighter Leadership

Because real growth happens when your nervous system is calm, not at capacity.

ceo clarity

Let’s make business feel less like a buzzword—and more like a tool for your freedom.

Three Ways You’ll Grow by Working Together

Explore 1:1 Coaching

Discover the Journey

See How Clients Level Up

You’re already succeeding—but every win still rides on your shoulders.
You find yourself managing details, fixing the hidden fires, or being the default backup plan.

If this feels all too familiar, you’re not alone—and it’s not because you’re failing. It’s because growth now looks different.

I partner with high-performing entrepreneurs who are done doing it all—and ready to lead through clarity, trust, and ease.

I’m Nata, a coach for high performers

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ceo by chance
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I'm ready

Short on time but ready to shift something now? My self-paced courses are built for quick wins and real relief.

For leaders ready to reset their mindset, reclaim clarity, and lead with permission—fast.

Online Courses

1:1 Intensive Coaching

Online Courses

Coaching

Ready To Work Together?

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Miriam d. | equine photographer

I booked the 2-day retreat with Nata of and all I can say is that she exceeded my expectations. From mindset work, to business strategy, to detailed goals and action plans, we accomplished way more than I was hoping. Thank you so much, Nata, for being a wonderful mentor and coach, mental support, leader, listener, fun to hang out with and more! You delivered excellent client service throughout the entire coaching session. Look no further, Nata is your girl if you want to be a real CEO! 

Exceeded my expectations

Patricia K. | kash aesthetics

When we booked the coaching session with Nata, we were buried in day-to-day operations, making it difficult to work on tasks that move the needle. We were given the push we needed to start to delegate, hire, and automate. We believed we needed the money before we hired. Nata helped us shift our mindset to understanding that hiring will ultimately bring in revenue by freeing up time actually to grow the business.

We were buried in day-to-day ops

tessa m. | luxury florist

 I just came out of a 2-day intensive coaching retreat with Nata, and had the most amazing time and experience. She was patient, she was kind, she was understanding and knowledgeable, and most importantly, not judgmental at all. I was not sure what to expect entering the process and came out feeling motivated, excited, and ready to take my business to a new level.

I didn't know how much I needed this 

kelly c.

Tula Rose made our wedding look absolutely beautiful with a great price to do it! Tessa made my vision come to life and made sure she could squeeze everything into our price range! Our centerpieces were stunning and our ceremony flowers were gorgeous! The guests could not believe how beautiful everything looked and I can’t thank Tessa and her team enough!

Our ceremony flowers were gorgeous

michael S.

Amazing. My wife had a vision and Tessa executed it flawlessly and within our budget. We were a little uncertain not being able to see her vision given the seasonal flower selection, but she delivered -- and with a spectacular display. If we had to do it over, we would use Tessa each time

Spectacular display

stephanie

You don’t need to look for another vendor now, TULA ROSE will provide the florals of your DREAMS!!! I felt like I was a nightmare bride that kept changing things last minute (I had bridal parties drop and half my guest canceled) They seriously ROCKED the house. It was so beautiful, I seriously cried!! Thank you Tula Rose team, your passion for this industry truly shows in the final designs.

WOW!! WOW!! WOW!! 

Client LOVE

Delegation isn’t just about offloading tasks; it’s about creating space for growth. This guide will help you identify when it's time to start sharing the load so you can focus on what really matters. If you’re experiencing any of these five signs, it might be time to delegate.

Running a business is exciting, but when you try to do it all yourself, it’s easy to get overwhelmed.

5 VITAL Delegation Mistakes that are holding you back and how to fix them today

FREE DOWNLOAD